Good copywriting is like good design: invisible, inconspicuous, and effective.
Why is great copy so important? Mediocre copy lists off why one product is slightly better than another; it comes off to customers as tedious and self-aggrandizing.
Great copy tells a customer a story about your product. Great copy carries your voice into everything that comes out of your organization or company. It shouldn’t sound like a person speaking, but your brand speaking.
For over five years, I’ve been writing:
Sometimes it’s fun and impersonal, sometimes it’s inspirational, or sometimes you just need something truly clean and professional. I can help.
If your company or organization already has a voice, I’ll adopt it. If your company or organization needs a unique new voice to go with your brand, I would be delighted to help you find one that suits your content and your audience.
Feel free to click through my portfolio to see the kind of work I can do for you and your business.